In 1990, the United Nations made October 1 the International Day of Older Persons. It’s a big deal in ageland, but especially this year, because it’s the day the World Health Organization’s six-week Ageism Through the Ages campaign kicks off. (I’d have called the campaign Ageism Across All Ages just like I’d dub October 1 International Olders Day day, but I quibble.) It’s a fantastic campaign designed to expose the effects of ageism on everyone, starting with olders and ending with the way it harms kids and young people. Follow this link for dozens of ways to get involved—whether you’re a storyteller, a scholar, an organization, or a budding age advocate—and all the tools you need.

To mark the day, Australia’s EveryAGECounts campaign has created the first ever Ageism Awareness Day, with the unbeatable slogan “Ageism. Know it. Name it’

Because achieving equal rights across the lifespan, and around the world, means dismantling ageism. Talk to someone about ageism today.