Eleven minutes, which ended, amazingly, with a standing ovation that provoked a unscripted, arms-in-the-air appeal: “Let’s do it!” That means all of us, not just the TEDsters in that audience, but everyone who’s ready to play a part in ending ageism. Watch it. Share it. Widely: with your neighbors, your family, your reading group, your dog-walker, your friends, you get the idea. The sooner the better—the more traction we get early on, the better the odds that the message will get heard around the world. Let’s make a million views and get this party started.