“L.A. has to be the world capital of ageism. I noticed it the first time i visited L.A. after my first year of college. I was staying with a classmate and his family. On about the third day of the visit, we were sitting in the kitchen when an elderly woman I hadn’t seen before walked through without saying anything. My friend and his parents acted embarrassed but otherwise didn’t acknowledge the woman’s presence. I had to ask him later who it was.
‘Oh, that was Grandma,’ he said, like I’d reminded him of something he’d forgotten. ‘She’s supposed to stay in her room when we have company,’
Best from Cali, where we hide our age and our aged.’
Mike Bonifer, Chief Creative Officer, bigSTORY